Archive for February, 2016

First Impression on Marketing Class

LECTURER: Prof. Dr. Ir. Ujang Sumarwan, MSc ( Dr. Ir. Kirbrandoko, MSM Dr. Ir. Dodik Nur Rochmat, M.Sc. Dr. Ir. Mukhammad Najib, MM Dr. Ir. Hartoyo, MSc     As a new student in social knowledge, I was very impressive when I have opportunity to study everything about management. Human resource management, innovation and technology […]

The fundamental “P” of marketing

          PRODUCT, PRICE, PROMOTION, PLACE Product.Your product–which also includes the service offered in service businesses–should solve an urgent need or pain for the customer. Your product needs the right features: It should be easy to use, visually interesting, and well-packaged. If you own a catering business, the team delivering the service […]

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